Privacy Policy

Effective Date: 01.06.2025

At Illusory Design Studios Pvt. Ltd. ("Illusory, "we," "our," or "us"), your privacy is a priority. We are committed to protecting your personal data and ensuring transparency in how we collect, use, share, and safeguard your information when you engage with our website (the "Site") or services.

This Privacy Policy outlines our data practices and applies to all individuals ("you") who interact with us through our website, forms, emails, calls, social media platforms, or services. It has been designed in alignment with Indian data protection laws—including the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 ("IT Rules 2011"), and the Digital Personal Data Protection Act, 2023 ("DPDPA")—as well as global best practices to foster trust and compliance.

By accessing or using our Site or services, you acknowledge and agree to the practices described in this Privacy Policy.

1. Information We Collect

1.1 Personal Information

We may collect the following categories of personal data:

  • Identification Information: Name, email address, phone number, and company details.
  • Contact Information: Communication preferences and feedback from forms or inquiries.

1.2 Non-Personal Information

We may automatically collect data that does not directly identify you, such as:

  • Technical Data: IP address, browser type, operating system, and browsing behavior.
  • Analytics Data: Time spent on pages, links clicked, and actions taken to improve user experience.

1.3 Cookies and Similar Technologies

We use cookies and similar technologies to enhance your browsing experience, analyze site performance, and support advertising efforts. Cookies are small text files stored on your device that help us recognize you and improve functionality.

We use the following types of cookies:

  • Essential Cookies: Required for core site functionality and security.
  • Analytical Cookies: Help us analyze traffic and understand usage behavior.
  • Marketing Cookies: Facilitate targeted advertising and track campaign performance.

You can manage or disable cookies through your browser settings at any time. Please note that disabling cookies may impact certain site features. By continuing to use our Site, you consent to the use of cookies as described in this Policy. You may withdraw your consent or adjust preferences anytime.

1.4 Voluntary Submissions

You may voluntarily provide personal information when filling out forms, responding to surveys, submitting project briefs, or contacting us via email or phone.

2. How We Use Your Information

2.1 Service Delivery

We use personal data to:

  • Provide, personalize, and improve our services.
  • Respond to inquiries and fulfill service requests.

2.2 Marketing and Promotions

With your explicit consent, we may:

  • Send newsletters, offers, and promotional content.
  • Inform you about service updates or upcoming campaigns.

2.3 Analytics and Improvements

We analyze non-personal data to:

  • Enhance website performance and user experience.
  • Monitor engagement and refine navigation or layout.

2.4 Legal Compliance

We process your data to comply with applicable laws and enforce our rights. This includes fraud prevention, dispute resolution, and investigation of suspicious activity.

3. Sharing Your Information

3.1 Third-Party Service Providers

We may share your information with trusted partners (e.g., hosting providers, analytics platforms, marketing tools). These partners are contractually bound to confidentiality and data protection standards and use your data solely for service delivery.

3.2 Legal Obligations

We may disclose personal data to:

  • Comply with court orders or requests from law enforcement.
  • Meet obligations under Section 69 of the IT Act, 2000, or other applicable laws.

3.3 Business Transfers

If Illusory undergoes a merger, acquisition, or sale, your information may be transferred under appropriate data safeguards.

3.4 International Data Transfers

Your information may be stored on servers outside India (e.g., cloud-based services). By using our services, you consent to such cross-border transfers in accordance with this Privacy Policy.

4. Data Retention and Security

4.1 Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected or to meet legal obligations (e.g., under the Income Tax Act, 1961). We do not intentionally collect sensitive data (e.g., health, financial, biometric) unless explicitly required and authorized.

4.2 Security Measures

We implement technical and organizational measures to protect your data, including:

  • SSL encryption
  • Firewalls and secure access controls
  • Limited access by authorized personnel
  • Regular audits and security reviews

4.3 Data Minimization & Sensitive Data Disclaimer

We collect only the minimum data necessary for the specified purposes. Sensitive personal data is collected only when essential and with your explicit consent.

5. Your Rights

Under Indian law, you have the following rights:

  • Access: Request to view your personal data.
  • Correction: Request corrections to inaccurate or incomplete data.
  • Deletion: Request deletion of your data, subject to legal constraints.
  • Data Portability: Request a copy in a machine-readable format (where applicable).
  • Withdrawal of Consent: Revoke non-essential data processing at any time.
  • Grievance Redressal: File a complaint with us at [email protected] or with the Data Protection Board of India under DPDPA, 2023.

For any data-related requests, email us at [email protected].

6. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect data from children. If we become aware of such a collection, we will promptly delete the data.

7. Updates to this Privacy Policy

We may update this Policy to reflect legal or operational changes. Revisions will be published on this page with an updated effective date. Significant changes may be notified via email or homepage notice. Continued use of our Site implies acceptance of the updated policy.

8. Contact Us

For questions or concerns, reach out to:
Email: [email protected]
Phone: +91 8763923036
Address: Plot No. 48/605, Road No. 3, Vijay Vihar, Lane 1, Near Nuagoan Petrol Pump, Bhubaneswar, Odisha, India – 751002

9. Data Security Measures

We implement robust safeguards to protect your data, including:

  • SSL encryption
  • Firewalls
  • Role-based access controls
  • Internal audits and compliance monitoring

10. Legal Basis for Processing

To comply with DPDPA and align with global standards (like GDPR), we process data under the following lawful bases:

  • Consent: Provided explicitly or implicitly (e.g., form submissions)
  • Contractual Necessity: To fulfill service requests
  • Legal Obligation: Compliance with Indian laws (e.g., tax)
  • Legitimate Interest: Site analytics, performance monitoring, and improvement

11. Policy Version and History

Version: 1.0

Effective Date: 01 June, 2025

This is the initial published version of our Privacy Policy. All future updates will be recorded and timestamped in this section.